Winning digital business for an agency new to digital
Result Marketing Group had already bagged the business to produce the Morrisons print customer magazine. We wanted digital business from the supermarket so pitched online customer magazines, email newsletters and video recipes.
I wrote the doc outlining our approach and rationale (engagement, footfall, sales), prepped costings and presented to Morrisons.
We wanted to show and tell, so I put together a demo magazine and video recipe – all on a tiny budget.
The Ceros digital magazine platform was big at the time but we couldn’t depend on an internet connection, so built from scratch.
Here’s what I did:
Morrisons loved it and went ahead the following year.
In 2012 and 2013 the Morrisons online mag won Result ‘Customer Magazine of the Year’ at the Digital Magazine Awards.