StubHub festival tickets browse and buy experience

Kick-start the conversation around primary festival ticket sales at StubHub

StubHub has over 200 partners and is always looking for ways to give their customers a great experience.

I had a look at what we could do for our European festival partners around primary ticket sales.

Working with a senior UK product manager, I:

  • Gathered requirements from the Festivals Partnerships team with a couple of workshops
  • Went through the current StubHub buy journey to find things we could improve
  • Did an experience and content analysis of how other ticketing outlets presented and sold festival tickets - this helped create a prototype that covered the major ticket types and content elements partners would ask for

I put together an Axure clickable prototype to bring requirements and ideas to life. This included a "Typeform" based form experience that the festivals team liked and a shopping cart, which was new to StubHub.

I presented the deck of findings and recommendations and walked through the buying experience with Festivals Partnerships team, who loved it. Next question - could they build the business case to get it developed?