Showing off the capabilities of a new phone to Vodafone customers
The Palm Treo had a lot to get across - calls, messaging, the web and integration with business email.
In 2006 Vodafone marketing came to me with a brief to support a major handset launch and promote their business email offerings.
There was a fair bit of information to convey. Because the content management system was inflexible and microsites were off limits, I produced a piece of interactive content in Flash to slot into the main content area of a page.
I worked with marketing and product teams to establish positioning, key messages and calls to action. I also:
created a decision tree to help users choose the best email option
drafted the content structure, wireframes and functional spec
sourced imagery and wrote copy
I liaised with the internal development team to get it built.
We were hit with a major snag. When we published Flash in the page it was the size of a postage stamp. The development guys could not find a fix. We repurposed content to make some static pages.
Was anyone happy with the situation? No. But sometimes stuff happens and you have to keep calm and do the best you can.
Screen grab of the introduction to the Palm Treo
Screen grab of content exploring phone features
Screen grab of the decision tree helping users pick the right email solution
Screen grab of the triage taking buyers to the appropriate next step